John Morris Net WorthReal Name: John Morris
Date of Birth: 1/1/1948
Place of Birth: Springfield, Missouri
2017 Net Worth: $4.2 Billion
Profession: Bass Pro Shops (sporting goods)
John Morris Biography
John Morris was born in 1948 in Springfield, Missouri. Morris states that he has always had a love of the land and that ever since he could remember, he was only interested in fishing. Once he found an arrowhead while fishing with his father and it captivated him. He wondered about the Native Americans who had made it and what was the fishing like back then.
He attended Drury University, but couldn’t get fishing out of his mind. He once attended a B.A.S.S. fishing tournament and knew right then that he was going to find a way to spend his life around fishing and other fishermen. He spent some time working for his father’s Brown Derby liquor store but became frustrated after a lack of good tackle in his hometown of Springfield, Missouri. Renting a trailer, he traveled around, stocking up on the best fishing tackle available. When he returned home, he began to sell some of his lures out of his father’s store. Three years later, he began his own mail order catalog. Soon, Morris was selling boats and boat trailers, undercutting his competitor’s prices. Morris went on to create Bass Pro Shops, an outdoorsman’s idea of heaven. This chain of fishing and hunting stores now takes in an estimated $4 billion as of 2013.
Morris also owns Big Cedar Lodge, which he purchased in 1987 as a means of allowing his customers to try out their boats before they purchase them. His idea has sprouted into 4 restaurants, cabins for rent, lodges, spa services, golf courses, swimming pools, and a private lake on 462 acres. Although he is still the largest shareholder of Bass Pro Shops, Morris has officially retired as CEO.
Worth an impressive $4.2 billion, Morris lives a very low-key life wearing jeans and faded corduroy shirts. He drives an older model Toyota pick-up truck and is known to work on projects personally, rather than hire someone to do the work for him. This billionaire still finds time to go fishing almost daily.